'printed fast food boxes' Tagged Posts

Fast Food Boxes influence the way customers perceive the products prior to opening them. Colour conveys value, identity and type of product without language. Colour is no decoration in fast food packaging. It is a systematic plan of design that is followed and affects perception, mood and memory.  Brands use colour systems to categorize menu categories, denote product levels and indicate preparation style. With the right use, colour can make packaging a means of communication used to enhance product awareness…