'LinkedIn about section' Tagged Posts
Why Your “LinkedIn About Section” is Killing Your Inbound Leads
Imagine this: You’ve just finished a high-stakes keynote or a series of successful discovery calls. Naturally, your prospects do what every modern buyer does—they head to LinkedIn. They click your profile, eyes landing immediately on your LinkedIn about section.Instead of a narrative that commands authority, they find a dry, third-person summary that reads like a 2012 resume. The friction is instant. You’ve just hit a “Trust Gap.” In an era where B2B buyers are 70% through their journey before ever…